Aoyuan ranked 3rd in the "2014 Top 10 Property Brand Value in South China"
Date：2014-09-19
(19 September 2014---Beijing) "The 2014 Press Conference of Research Results in Property Brand Values in China" was held in Westin Hotel, Financial Street, Beijing on 19 September 2014. Aoyuan Group, leveraging on its comprehensive competence in quality, brand and high growth rate, recorded a significant increase in brand value from RMB2.4 billion to RMB4 billion. In the list of "2014 Top 10 Brand Value of Real Estate Company in China", Aoyuan ranked among the top 3 in South China as compared with the fifth position ranked in the previous year, establishing the Group as one of the well-known enterprises with the fastest growth of property brand values in China.
The list was formulated by three authoritative research institutes namely, the Development Research Center of the State Council, Institute of Real Estate Studies of Tsinghua University and China Index Academy. These three institutions formed the "research group on China real estate top 10", comprised of over a hundred experts to participate in the assessment. Such research has been carried out for 11 consecutive years and the research results announced in the "research report of property brand value in China" have become an important standard to evaluate the real estate company in terms of operational competence and position in the industry, which showed its highest authority and significance in China. It not only represented the actual ability of the company in respect of brand image and position, but also played an important role in improving the brand images, consolidating the brand value and strengthening the position of the company in the industry.
Aoyuan maintained a high growth performance amid the restless effort made by all the staff of Aoyuan. The business strategy of "steady, rapid and balanced operation" laid a solid foundation for the growth of Aoyuan’s brand value. Aoyuan has been listed as the "Top 100 real estate enterprises in China" for three consecutive years and appraised as the 31st real estate enterprise among the top 100 enterprises in terms of comprehensive competence in China and 6th position in terms of operation efficiency at the beginning of 2014. The fact that Aoyuan ranked the 3rd position in the "2014 Top 10 Property Brand Value in South China" again proved the significant impact of "development of commercial and residential properties in parallel" on enhancing the brand.
The experts unanimously considered that Aoyuan has recently become the branded real estate enterprise with the fastest growth in the real estate sector of China. Aoyuan, upholding the brand concept of "building a healthy lifestyle", pays high attention to the quality and customer experience while at the same time striving to achieve service innovation. Aoyuan has strengthened the positioning of the projects, market positioning and product positioning with first priority and precision, fully implemented the brand value marketing and improved its brand image. Given the track record of outstanding performance of Aoyuan, it definitely deserved the honor of listing as an excellent brand value real estate company in China.
News link: ifeng.com "Ranked the top 3 in Brand Value in South China, Aoyuan’s brand value increased from RMB2.4 billion to RMB 4.0 billion"
http://gz.house.ifeng.com/detail/2014_09_22/50034182_0.shtml
新浪樂居(Sina) "Significant increase in brand value of Aoyuan due to its top 3 position in South China"