Good start in 2014---Phase II Aoyuan Beyond Era reached sales of RMB600 million after launch
Date：2014-01-01
(1 January 2014——Guangzhou) The phase II Aoyuan Beyond Era, the project gained extensive market attention and the first real estate project at the central axis of Guangzhou South Station area, was launched on 1 January 2014 which introduced LOFT apartments with full glass walls and limited street shops. On the launching day, hundreds of people came to the scene and sales of RMB600million were generated in just two hours, which marked the first profitable commercial property project in 2014 and again verified the investment values of commercial property in Guangzhou South Station.
The phase I Aoyuan Beyond Era was first launched on 19 October 2013 with the almost fanatic market response and became the only one investment commercial project sold out in one day since its launch in Guangzhou last year. The phase II products will have certain upgrades as compared to the phase I products. Located at the core of Guangzhou South Station area and only 500 m away from the East platform of South Station, the products showed great improvement for which all apartments were designed to be the LOFT apartments with 4.5 m storey high and energy-saving LOW-E glass walls.
The high-speed railway system has accelerated the economic integration among cities which notably shows the functional values of apartments. Apartments located at the core of South Station can also be used for business clubhouse, product showcase, studio and even mobile office in addition to the normal functions such as self-use and leasing. According to the sales manager, the buyers of Aoyuan Beyond Era mainly came from Guangzhou, and then from Foshan. Some customers from other cities along the high-speed railway such as Shenzhen, Hunan, Hubei and Hong Kong also purchased the products. Most of the customers bought the products for investment and self-use as they were optimistic to the future values of South Station. On the launching day of phase II, an owner who bought the property of phase I also purchased the entire storey of the property of phase II.
The maximum trading price of the shops of Aoyuan Beyond Era reached RMB120,000 per square metre, which created a historical high of selling price of shops in Panyu. As a new commercial district, the selling price was extremely high, which represented that the customers valued the geographical advantage of Aoyuan Beyond Era as it is located at the central axis of Guangzhou South Station and 300 million people commuted by high-speed railway every year resulting in a high advertisement value. On the other hand, Aoyuan had the precise product positioning, demonstrated strong marketing capabilities and believed Guangzhou South Station to be an integrated transport hub in Southern part of China. This provides more investment inspirations and guidelines for the customers.