Wang Zhi-gang Studio (王志纲工作室) rendering assistance in Yingde Aoyuan Wonderland
Date:2014-10-27
(27 October 2014 - Guangzhou) On 27 October, Aoyuan Group held the first task force meeting with Wang Zhi-gang Studio, a famous Chinese strategic planning firm on "Yingde Aoyuan Wonderland project". The personnel attending the meeting included chairman of the board Mr Guo Zi-wen, vice president of the group and general manager of 天梦公司. Mr. Xu Jun Shi and Wang Zhi-gang, famous Chinese strategic planner and his team, they conducted exchange and discussion on the strategic planning of YingdeAoyuan Wonderland project.
Wang Zhi-gang Studio (王志纲工作室) is a famous Chinese strategic planning firm, it is a pioneer of the Chinese local consultation sector, it is primarily engaged in the consultancy of urban and district development strategies, tourism and leisure (industry) development strategies, planning of large scale fixed assets projects and corporate development strategies. Since it was found by its chief strategist Wang Zhi-gang in 1994, it has gone through 20 years and created hundreds of classic successful cases in the real estate and tourism sectors.
During the meeting, after having listened to the overview of the project, the cultural resources and initial development idea, Wang Zhi-gang pointed out that Aoyuan Group should make "What people need inside their dream" and create a new situation of "Offering something exclusively, offering something before someone else, altering things that someone have offered first" . On the macro aspect, Wang Zhi-gang proposed that the core element of tourism is "endless discussion topics", narrating the stories of overseas Chinese coming to Zhuji Lane one after another in the search of their roots and to worship their ancestors. In addition, Zhuji Lane of Shaoguan is also a theme which can be explored. Wang Zhi-gang stressed the creation of "constant discussion topics" to extend and integrate stories in the development ideas.
Chairman Guo Zi-wen pointed out that at present the usable land resources of the Pearl Delta Region continue to shrink, meanwhile a large transport network has been formed in northern Guangdong, the tourism segment has basically be founded. Many large tourism development groups have already targeted at the segment in northern Guangdong, Qingyuan city will become a place with the highest investment in tourism in Guangdong in the future. Chairman Guo stressed that Aoyuan needed to create a new development mode through Yingde Aoyuan Wonderland project. He hoped that everyone can go beyond his mindset restrains, work together to explore a new model for Aoyuan, at the same he should seek learning opportunities, broaden his mindset and enhance his ability through the cooperation with Wang Zhi-gang Studio.