From 11 to 14 August 2015, 2015 Boao Real Estate Forum was held in Sanya.  On the night of 12^th, during the prize giving ceremony of China Real Estate Fashion Award,  Aoyuan Group  was named as “2015 Most Valuable Listed Real Estate Enterprise in China” thanks to its corporate comprehensive strengths and potential growth.

Boao Real Estate Forum, as an important pillar of the real estate industry of China for the past 15 years, has become an annual icon in the real estate industry of China, it witnesses the history and glory of the sector.  During the forum, Zhu Zhongyi, honourable president of China Property Association, Fan Gang, renowned economist, member of the monetary policy committee of PBOC, Lian Ping, chief economist of Communication Bank, Ren Zhiqiang, vice president of  China Property Association and other economic experts and real estate leaders focused on the theme of the forum – “Chinese Property Industry Amid a Period of Change”, almost one thousand property practitioners were present and looked for the best path for the real estate industry amid changes, and marched together towards a new real estate era. 

Fan Gang, renowned economist, member of the monetary policy committee of PBOC indicated that last year was the most difficult time for the property market, currently the general view in the industry was that the market had stabilized, and achieved a soft landing, and hard landing or a collapse of the property market would not appear.  While Zhu Zhongyi, former vice president of China Property Association predicted that property sales in 2015 would be better than those of last year as a whole, the era of high growth, high profit of the real estate industry is over, now it has entered into an era of development as needed, an era which both stresses quality as well as quality-price ratio, and which can provide ancillary services, opportunities and challenges co-exist.

      From sales of less than RMB10 billion to over RMB10 billion, and then to RMB12.2 billion in 2014, Aoyuan which has been in the rapid development period, and as the leader in composite real estate and thematic property, at this moment it is thinking over the future road.  In 2015 Aoyuan proposed the slogan of

“Production alongside transformation”, it worked hard to make the “Four transformation and upgrade actions”: “Commercial and residential properties in parallel”product strategy upgrade, upgrade of the composite property of health, culture and tourism development model, overseas property business exploration, integration of the property business and the internet.  In  2015, Aoyuan actively embraces the internet, with efforts in culture and tourism together with overseas exploration, in the first half of the year it obtained rather good results.  As revealed by the 2015 H1 results announced by China Aoyuan Property Group Limited（stock code: 3883）on 12 August, for 2015 H1  Aoyuan Group  achieved contracted sales of approximately RMB6.07 billion, contracted sales area was approximately 822,000 sq. m., up approximately 18% and 53% on a year-on-year basis.  In 2015 H1, turnover of Aoyuan was approximately RMB3.94 billion, or a y-o-y growth of approximately 48%.  Gross profit margin remained stable at around 29.4%.  Net profit was approximately RMB 560 million which substantially climbed 74% from last year.  All these well prove its honour as the “2015 Most Valuable Listed Real Estate Enterprise in China”.