"The ideal life for yours and mine" is famously known as China Aoyuan Property Group s brand concept. To promote this concept, the Group organized a special sports event – Aoyuan Games on 22nd August 2009. About 300 property owners selected from all Aoyuan communities gathered together to witness this exciting moment. The Aoyuan Games started with a simple but solemn flag-raising and opening ceremony. The first race - Nansha Aoyuan 2000m long-distance race got started at the main entrance of Nansha Aoyuan with people s cheering. With a gentle breeze and nice weather, it was a perfect day for a long-distance race, trees on both sides of the road block out the sun shade for the athletes. The top three winners from male and female groups all received a special prize at the end of the race. The Aoyuan Games was organized by Aoyuan Society, with the co- operations of Nansha Aoyuan, Nanguo Aoyuan, Guangzhou Aoyuan, Panyu Aoyuan and Qingyuan Aoyuan. The whole event lasted for half month, held in varies communities such as Nanguo Aoyuan and Panyu Aoyuan, including a number of competitions, i.e.: basketball, table-tennis, badminton, swimming etc. The Aoyuan Games was ended on 29th August with a joyful closing and award ceremony. Nearly a thousand of property owners were attracted to take part in the Aoyuan Games. The great success of this event is believed to improve the Aoyuan Group s brand popularity, active the community culture, and strengthening the communication among different projects. This Aoyuan Games differed from the previous sports events. It was not held in a specific sports stadium; instead it was held under many communities. The event not only shows the complete sport facilities of Aoyuan, but also fully embodies the distinctive brand concept of "The ideal life for you and me".