Higher ranking of Aoyuan among the top one hundred property developers, ranked the sixth in terms of operational efficiency
Date：2014-03-27
（27 March 2014 — Beijing）In the"2014 Top 100 China Real Estate Enterprises Research Results Announcement Ceremony and the Eleventh Summit Conference of Top 100 China Real Estate Entrepreneurs" jointly held by three research institutes, namely Enterprise Research Institute of the Development Research Centre of the State Council, Institute of Real Estate Studies of Tsinghua University and China Index Research Institute, China Aoyuan Property Group Limited was awarded as "2014 China Top 100 Real Estate Developers" due to its excellent operating results, healthy financial conditions and continuous enhancement of corporate brand impact, it was ranked 31st in overall strength, 6th in operational efficiency, both great leaps from 2013.
The contests of Top 100 China Real Estate Enterprises have been conducted for 11 consecutive years since 2004, its study results have become important standard for judging the operational strength of real estate companies and their positions in the industry. A further jump in ranking of Aoyuan this time fully indicated the competitive strengths and development potential of the Company.
The organizers thought that the clear corporate development strategies, highly efficient execution power and mature operational team of Aoyuan together with the standardized property project development model of Aoyuan implemented strongly supported the rapid growth of the results of the Company; the Group has entered into a period of rapid development.
Regarding the sales aspect, Aoyuan relied on the long established product strategy of "developing commercial and residential properties in parallel", and coupled with the rapid development model and active innovative marketing model, the Group obtained rather good sales results in several key sales projects. The total contracted sales for 2013 exceeded RMB10 billion, total revenue and core profit for the year went up by 45.3% and 344.1% respectively. Taking Aoyuan Beyond Era as an example, several marketing approaches such as the internet were adopted for the project. It was the first commercial project sold out within one day upon launching in Guangzhou in that year, with sales at RMB800 million in a day.
As for commercial aspect, the Group officially set up Aoyuan Commercial group, with a stronger team to attract business, the operational management model was fully upgraded with support from the excellent merchant database "Aoyuan Alliance". InGuangzhou alone, the Group launched six commercial complexes, namely Guangzhou Aoyuan City Plaza, Guangzhou Aoyuan Beyond Era, Guangzhou Aoyuan Kangwei Plaza, Guangzhou Luogang Aoyuan Plaza, Panyu Aoyuan Plaza, Guangzhou Aoyuan Health Plaza, achieving a better commercial basic layout.
In the financial area, the organizers ware of the opinion that Aoyuan had adequate fundings, the financial conditions were stable and healthy, the scale of total assets of the Group even realized continuous growth. As at 31 December 2013, total assets were RMB30 billion, reaching a new high, and laid a more solid foundation for the future business development and results growth of Aoyuan.
In the investment domain, Aoyuan actively expanded and optimized its land bank, at the same time it actively implemented the "rapid development and rapid sales", in 2013 it acquired 8 quality residential and commercial property projects, three of them were developed in the year of acquisition, the adequate land bank of Aoyuan provided good support for further results growth.
2014 is the second year of a new start of rapid development cycle for Aoyuan. The Group will continue with the product development strategy, motivate and enhance the control over the efficiency of all business processes to safeguard the continuous rapid growth of the Company.
