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Brand Philosophy

Aoyuan not only boasts a glorious history, it has a profound brand culture. The design of the Aoyuan logo, tilted at nine degrees at the top right, signifies the solid foundation that Aoyuan has built over the years, a renowned company which aims to be time-honoured.

 

Green is the traditional color for Aoyuan and represents Aoyuan’s healthy, self-confident and environmentally-friendly attitude towards life. In addition, green underscores Aoyuan’s management philosophy of always putting people in first and seeking harmonious development.

 

Of the two arcs in the logo, one represents Aoyuan’s provision of a healthy and comfortable lifestyle for the community”, while the other symbolizes the high standards that Aoyuan has set for its principle of the need to pursue physical and mental health”. The two arcs represent the principle that Aoyuan has always adhered to composite and integrated development, and demonstrate Aoyuan’s core competence in themed real estate and composite real estate developments. The two arcs also represent two race tracks, which are symbolic of Aoyuan’s determination to strive forward along these runways.

 

The “2017 China Real Estate Brand ValueResearch Release Conference cum 14th China Real EstateBrand Development Summit Forum” jointly organized by theEnterprise Institute of the Development Research Center ofthe State Council, Real Estate Research Institute of TsinghuaUniversity, and China Index Research Institute was held inBeijing. Aoyuan Group ranked 17th, which was higher than thatin 2016, among the “2017 Top 20 Brands of China Real EstateCompanies” with a higher brand value of RMB7,265 million.

 

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