By avoiding the “blindly follow” psychology in investing cultural tourism industry, Aoyuan Cultural Tourism has built an industrial barrier of its own by starting from project site election, location and investment control and through means of cost, operation and integration.

　　 In the future, Aoyuan Cultural Tourism will establish a new cultural tourism industry business card that belongs to Guangdong, China and even the world by relying on the profound investment experience and formidable strength support of Aoyuan Group, adhering to the philosophy of “building a healthy lifestyle” and carrying forward the spirit of “innovation, integration and win-win”.

　　Aoyuan Cultural Tourism put forward and sticks to the trinity of “culture + tourism + real estate”, a deeply integrated and developed brand strategy. On the basis of comprehensively integrating and optimizing tourist environment, evacuating and exploiting cultural resources in depth, Aoyuan Cultural Tourism conducted all-round strategic integration with Aoyuan Composite Real Estate to give tourism more cultural characteristics and cultural connotation, to inherit and carry forward culture through tourism and to enable the composite real estate strategy of Aoyuan to make still further progress via culture and tourism.

　　Culture is the soul of tourism. The process of cultural tourism is the course that travelers experience the cultural connotation of tourism resources, which are both an inheritance of traditional culture and a bearing of modern fashion spirit. Under the time background where the national cultural tourism industry develops rapidly, Aoyuan Cultural Tourism will firmly concentrate on the brand strategy of the trinity of “culture + tourism + real estate” to create or introduce all levels of cultural tourism products with independent IP, formulate different brand strategies through target market segmentation and construct a complete brand system, so as to form a strong brand superiority in the course of market competition to lead the market and create a better future.

　　As a comprehensive innovative strategic development platform with compound functions, Aoyuan Cultural Tourism adheres to a talent strategy with innovative and integrated thinking.

　　Aoyuan Cultural Tourism adopts high standard, professionalization and innovation as its primary standards in introducing talents. By introducing various talents from the tourism industry, the hotel industry and many other areas of expertise, it has assembled a high-caliber compound elite team. Aoyuan Cultural Tourism adheres to the merit-oriented elite talent mechanism, striving to create a wide space for the development and promotion of talents to give full play to their ability, continuously improve enterprise talent level and pave a way for the future development of the enterprise.