University and the China Index Academy, the 2013 China Property Brand Value Study and the 10th China Property Brand Development Forum was held at the Beijing International Convention Center. With the on-going build-up of its brand value, China Aoyuan Property Group ranked the fifth among the "2013 Top Ten Brand Value of Commercial Property Companies in China".

The China Index Academy is the authority and the most professional appraisal and research system on brand value of properties. The 2013 China Property Brand Value Study was released to reveal the list of outstanding enterprises in the property sector. As one of the leading property developer in Guangdong province, Aoyuan was honoured the fifth among the "2013 Top Ten Brand Value of Commercial Property Companies in China". Notably, the brand value of Aoyuan reaches RMB 2.369 billion according to the appraisal results, doubling that of RMB 1.204 billion in 2011. This jump was the biggest among all property enterprises, which reflects the enhancement in its operation standard, management standard and the success in its strategy of "simultaneous development on commercial and residential projects".

The Research Institute is of the opinion that Aoyuan as a top ten company in brand value South China has achieved a significant jump in its corporate revenue as well as great improvements in corporate administration, management, operation and brand value. As at 31 August 2013, accumulated contract sales of the Group amounted to RMB 4.87 billion, representing a 78.4% increase compared to the same period in 2012. With on-going enhancement in its solid corporate operation and increase in growth potential, the Group explores and improves its business structure during the transformation of the property market by its accurate judgment on the market. By such, the Group achieved a rapid growth in brand value. 

Aoyuan adopt a brand philosophy of "Building a healthy lifestyle". It strives on the simultaneous development on commercial and residential projects with a focus on quality to provide quality residential environment and healthy lifestyle for customers and contribute to a healthy living for the city. The Group"s strategy is to implement regional focus on the five major economic circles as its core regions in PRC, namely Pearl River Delta, Yangtze River Delta, Bohai Rim, Beibuwan as well as Central and Western China. Since publicly listed in 2007, Aoyuan has developed a distinctive path for development of integrated city complexes and standardized and intensive development of new urban areas.

 After 18 years since establishment and 6 years since public listing, Aoyuan has seen improvement in the quality of its integrated city complexes and commercial projects. This has been exalted into a pursuit of intrinsic value, from satisfying physical needs of the public to concerning their spiritual and cultural needs. With the introduction of experience-oriented commerce, Aoyuan"s integrated city complexes have seen enrichment, expansion and exaltation in their intrinsic values. Aoyuan is expanding its commercial property territory and enriching its commercial product line. Sychronised effect is seen in the simultaneous development of commercial and residential projects. Aoyuan is consumer demand-oriented. It focuses on specialized market to build a distinctive product line, which enables it to gain recognition for its brand image with exclusive advantages.

Wang Shuyu, vice chairman of Aoyuan Group, shared with fellow peers during the brand forum on Aoyuan"s brand value. "Aoyuan Group emphasizes on the mutual complementarity and win-win cooperation of marketing and brand promotion. With such interaction and mutual benefits between Aoyuan"s commercial brand and residential brand, which act as a bridge connecting the corporate and customers, Aoyuan can enhance customer"s loyalty, recognition and awareness towards us. The implementation of experience-oriented commerce are more welcomed by the commercial sector, investors and consumers. We have been striving on the healthy development of commercial properties for an all-win situation." Peers from the property sector expressed agreement and appreciation on the Aoyuan Group"s brand philosophy of "Building a healthy lifestyle"

From the perspective of market development, brands are becoming more positively influential. Sustainable enhancement of brand strategies, operation of brand assets and shaping of brand images shall guarantee the development of ever-growing quality companies in the property sector.

With sound operation and improving results, the brand value of Aoyuan is still climbing. For the second half of the year, focued projects of Aoyuan include Aoyuan City Landmark, Aoyuan Beyond Era, Aoyuan Chun Xiao, Zhuzhou Aoyuan Shennong Health City, Zhuzhou Aoyuan Plaza, Chongqing Aoyuan the Metropolis、Chongqing Aoyuan Shui Yun Jian and Jiangmen Aoyuan WaiTan etc. Intrinsic value and brand value of Aoyuan have become more diversified with the increase in commercial elements.