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Grand launch of Aoyuan Beyond Era Phase I attracts sales proceeds of nearly RMB800million in two hours
Time:2013-10-19
(19 October 2013——Guangzhou) With the almost fanatic market response, Aoyuan Beyond Era, the first real estate project at the central axis of Guangzhou South Station area, had its Phase I sold out in just two hours after launch. More than 700 units were sold and generated nearly RMB800million in sales proceeds on the launching day, creating a legend of offerings all taken up within hours which broke the record in the apartment sales history in Guangzhou South Station commercial circle.
At 7am on the day, roads surrounding the property project in the South Station area were stuck with vehicles, all waiting to get a space in the temporary car park. At 8am, one hour from the launching time, the waiting area was crowded with over a thousand customers, holding draw numbers tightly in their hands. It is estimated that almost two thousand customers came to the scene to get a share of the commercial property at the hub on that day. 
Phase I of the project initially offered more than 700 units of single-level and LOFT apartments of 40-60 square meters, as well as a few first-tier street shops. Both the single-level and LOFT apartments, together over 700 units, were all sold out within just two hours after the official launch. Right after stepping into the selection area, a lot of customers picked their desired units without second thought, and many of which purchased more than ten units in a lot, making it difficult for the sales staff to keep up the speedy sales pace. Hundreds of customers, who failed to grab their favorite units or had their ticket numbers drawn, were eager to ask the launching time of Aoyuan Beyond Era Phase II .
Mr. Mo Hongsheng, the deputy general manager of South Panyu Project Company, opined, "Aoyuan Beyond Era has won the market with its precise positioning, premium product design and excellent location. The launch of small-sized international business apartments this time mainly meets the demand for high-end trade exhibition space and business rental apartments. The buyers are very optimistic about the capability of attracting traffic and business development opportunities of Guangzhou South Station in the future. "
It is expected that the new units of Aoyuan Beyond Era Phase II will be launched by the end of this year. The products of Phase II mainly include upgraded innovative LOFT apartments of 38-100 square meters and double-level street shops of 37-205 square meters. There are five pioneering high-end features: branded merchandise exhibition hall, creative studio, high-end business clubhouse, private resort apartments and first-class business rental apartments, which fully meet the diverse needs of the market, making Aoyuan Beyond Era the best long-term commercial and residential investment for corporate asset-planning and private investments.








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