The contest was hosted by The Economic Observer in collaboration with a number of well-known media companies. It has invited a real estate research centre to provide technical support, and carried out a comprehensive evaluation on the size of the enterprise, continued leading capability and operational capability of the finalists through a complex, multi-dimensional and interactive evaluation process, in order to select the prominent commercial real estate enterprises. The activity aims to identify those excellent commercial real estate enterprises in China and establish a benchmark for the commercial real estate market in China, thereby promoting the positive and sustainable development of the industry as a whole.

In entering Aoyuan Group to the List, the research centre is of the view that: The considerable growth of Aoyuan Group’s financial performance in recent years is mainly attributable to the management’s persistent, two-pronged development strategy of focusing on both the commercial and residential property markets in the past few years. In particular, the commercial property segment of Aoyuan Group has significant contribution to revenue growth in the past two years. Among the completed projects for sale, Aoyuan Plaza and Aoyuan Hai Jing Cheng has achieved outstanding performance. The two projects not only contributed substantial profits to the Group with their relatively high selling price, but also laid a foundation for the future development of the commercial property segment. In addition, the research centre also indicated that, as for land reserves, Aoyuan has ample quality commercial land bank. In Guangzhou, the Group has large pieces of land, such as those located at Nan Zhan, Wan Bo and Han Xi which is most prominent. The project is positioned as an urban complex development. As a result, it is expected that Aoyuan will expand the development scale of the commercial property segment in the future and the future development prospects of the commercial property segment of the Group is beyond estimation.

Aoyuan Plaza, which was awarded the "China Commercial Real Estate Value List 2012 – Outstanding Project" in the contest, is the first genuine international fashion shopping mall in the commercial development history of Panyu and a "10-billion key construction project" greatly supported by the Panyu District Government of Guangzhou. The Group has absorbed the international state-of-the-art design ideas and operating experience in the design, construction and attracting business processes of the project and set a number of records with the strong resources integration and professional operation and management ability of the commercial team of Aoyuan: two international fashion brands, H&M and ZARA, jointly made their debut in Guangzhou, and nearly 100 other famous brands chose to have their business in the shopping mall. Aoyuan Plaza has obtained a prominent position in Panyu’s commercial sector, leading the local commercial sector to enter a new era.

Under the current policy, the definite product strategy of developing commercial and residential properties in parallel and development strategy of speedy development and speedy sales, the mature operation model and operation team as well as sufficient cash flow of Aoyuan are all highly competitive. The award underlined Aoyuan’s strength in commercial real estate development. In this election campaign, Wanda Group, China Resources Land and other outstanding commercial real estate enterprises also appeared on the list together with Aoyuan Group.