Capitalizing on its 16 years of experience in integrated and innovative property development, Aoyuan has been continuing to adhere to the development concept of "Building a healthy, low-carbon lifestyle", by combining elements such as environment protection, low carbon, comfort, health and regimen into project development. The Group"s signature project, Aoyuan Health City, successfully set a new benchmark of environmentally friendly architecture in China and a model to imitate by industry peers, establishing a well-known brand most welcomed by customers.

Aoyuan Health City which acts out Aoyuan"s healthy and low-carbon concept of development, offers "Five Highs" services, including health and leisure environment in high quality, health-care facilities in high standard, highly personalized service system, highly modernized management platform and high-end social community, to its residents. 

Commenting on the award, Mr. GUO Zi Wen, Chairman of Aoyuan, said, "The winning of ‘The Outstanding Brand Awards 2012" is another testimony to the wide public recognition of Aoyuan"s corporate brand. It also reaffirms Aoyuan"s leading position in the real estate industry in China. With a view to enhancing the brand value of the Group, we will step up the promotion of the brand so as to implement the brand concept of ‘Building a healthy, low-carbon lifestyle" and bring a quality living style of regimen and low-carbon into the Aoyuan residential community."

It is the 5th consecutive year that Economic Digest confers "The Outstanding Brand Awards" to commend the excellent performances of brand building by both the PRC and Hong Kong enterprises, and to recognize their remarkable achievements and contribution to the industry as well as the community.