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The 2nd station of the "Olympic Year, Aoyuan Love": Xie Xingfang presented in Nansha Aoyuan – Aoyuan sports sale showed its qual
Time:2012-05-13
(13 May 2012 - Guangzhou) Being the special ambassador of "Olympic Year·Aoyuan Love" invited by China Aoyuan Property Group Limited for 2012, Xie Xingfang, the world champion badminton star appeared at the event "Launching Press for Yuelanshan Phase II and Clients Reward Ceremony" held by Nansha Aoyuan and had close interaction with over 200 Aoyuan property owners and fans.
Acting as the health ambassador of Aoyuan, the first station for Xie Xingfang was Shenyang Aoyuan and Nansha Aoyuan was the second station of her Aoyuan journey. Some fans even rushed to the scene one day earlier to watch the graceful demeanour of the world champion. 
The grand hotel conference room was filled with people. Xie Xingfang received thunderous applause from the attendants once she stepped on the stage. Xie participated in interactive games with fans on spot with passion. When several little guests imitated the pose of their idol on the stage, Xie came to a little guest and asked curiously, "Do you always play badminton?" The little kid replied shyly that he had already played the sport for three years. After that, Xie Xingfang turned to the person in charge of Aoyuan Nansha Pianqu sitting on the front row, asking in a serious tone, "Could you build a badminton court here?" He Yonghong, general manager of Aoyuan Nansha Pianqu gave her a resounding reply, "No problems."
The fans of Xie Xingfang gathering at Nansha Aoyuan included people of all ages, from babbling kids to the grey-haired elderly. It is sports that linked them together. When the emcee asked about the feelings of the kid who was given a racket with signature of Xie Xingfang, this little guest held his fists tightly, "I will live up to the expectation of sister Xie". The signing of Xie Xingfang to be the health ambassador of Aoyuan served as the main promotion event of "Olympic Year, Aoyuan Love" and aroused enthusiasms among Aoyuan property owners.
In fact, the badminton goers within China Aoyuan Property Group Limited were also entranced to see their idol. All staff involved in the project prepared the series of activities in an exciting mood. The marketing director of Zhongshan Pianqu said bluntly that, "It is even more exciting to see the giant sports star Xie Xingfang than getting the annual award!" It was even proposed that Zhongshan Aoyuan be set as the last stop of Xie’s Aoyuan journey and that the Zhongshan marketing team should have a well-organized flow of event to allow more property owners to see the graceful presence of the Olympic star. The most ideal thing was to arrange a performance and teaching of badminton skills by Xie Xingfang to benefit property owners. The relevant person in charge of Aoyuan brand department expressed that inviting Xie Xingfang as ambassador was primarily because of her healthy image of world champion badminton star and her positive attitude. As the brand of Aoyuan views health as its core value and promotes healthy lifestyle, the brand concept of Aoyuan fits well with the image of Xie Xingfang.
Since the birth of Aoyuan, the nature has linked it with Olympic Games and there is a close relationship between Aoyuan and sports. Creating a convenient sport environment for property owners is not only a marketing gimmick of Aoyuan. The Guangzhou Aoyuan project is actually the first national sports-themed project jointly established by Aoyuan and the General Administration of Sport of China. Olympic souvenirs are still displayed at conspicuous places in the headquarters of Aoyuan – the Men"s Singles Champion Trophy of the 38th World Table Tennis Champions in 1985 given by world champion of table tennis Jiang Jialiang and the trophy of Uber Cup in 1984 given by the coach of the Chinese women badminton team Li Yongbo during their visit to Nanguo Aoyuan after the competition etc. 
From a certain perspective, Aoyuan originates from Olympic Games.From "Exercise starts from home" to "Building a healthy, low-carbon lifestyle", in the past 16 years, the true spirit of "exercise and healthy life" has been carried with the development of Aoyuan. With its focus on regimen property development, China Aoyuan Property Group Limited firmly believes that exercise is a good way to maintain healthy life. In the course of the property development for over a decade, Aoyuan comes up with ten viewpoints on health. The first is "Love sports – All Aoyuan people should nurture a form of exercise suitable to themselves." The Sports Games for Aoyuan property owners held once a year is one of the ways to prove such belief.
At present, Aoyuan has completed a perfect journey of healthy lifestyle for years. The flame of the London Olympic Games 2012 is lighted. At the time of Olympic Games – the origin of Aoyuan, what Aoyuan experiences is emotion, is belief. Therefore, in the Olympic Year 2012, the marketing theme of Aoyuan rests naturally on sports. The marketing event themed "Olympic Year, Aoyuan Love" not only invited the world champion Xie Xingfang as the Aoyuan health ambassador but also offered 20 lucky Aoyuan property owners a chance to fly to London to experience in person the passion of Olympic Games. Aoyuan comes from and moves ahead towards Olympic Games, living out the ideal healthy lifestyle.  






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