The "Chun xiao" was the first property launch by Zhongshan Aoyuan in 2012, and also the new products" launch of the project in half year"s time. Recently, good news of Zhongshan Aoyuan came in succession – According to the subway routes planning announced by the Zhongshan Municipal Government, the Zhongshan North Station of Guang-Zhu Route adjacent to Zhongshan Aoyuan will become the hub of subway stations. At the same time, Zhongshan Aoyuan proactively carried out promotion and further enhanced the quality of its projects. The first landscape demonstration zone was completed ahead of schedule, and the 4 brand new sample flats also impressed buyers with a refreshing appearance. 

Many buyers were interested in "Chun xiao" of Zhongshan Aoyuan. On 20 April, in the afternoon one day before the launch, there were already about 10 groups of buyers took the initiatives to line up in the waiting area in spite of the heavy rain. At 3 pm, more and more buyers with entry token arrived earlier and filled up the sales center and waiting area. Some of the newly arrived customers were influenced by the passionate atmosphere and joined the queue at once. Up to mid-night on 21 April, there were already over 80 buyers who decided to join the overnight queue. This laid the solid foundation for the successful launch of the "Chun xiao".

Since the start of 2012, under the impact of control policies on the property market throughout the country, the wait-and-see attitude spread over the market in Zhongshan, leading to an increasing stock and fierce competition. All staff of Zhongshan Aoyuan held together to actively prepare for and respond to the market.

Before the launch on 21 April, the bad weather lasting for the whole week greatly reduced the number of buyers. In the morning on 20 April, the day before the launch, the blue rainstorm signal was still hoisted in Zhongshan. At this time, many developers postponed the launch day originally scheduled to be 21 April. However, Zhongshan Aoyuan capitalized on this opportunity and maintained the launch day of 21 April unchanged. Besides, Zhongshan Aoyuan made adjustments to the apartments scheduled for sale based on the most up-to-date preference of buyers and changed the original outdoor launch ceremony to be held indoor, ensuring a more comfortable environment for buyers.

In view of the reputation built up by Zhongshan Aoyuan at the early stage and the outstanding quality of the units being launched, many buyers had not changed their intention of purchase on the launch day. Instead, they queued up one day earlier. The timely launch of the "Chun xiao" won a bigger market share for its subsequent sales.