Seeing the exceptional performance of Aoyuan, in the afternoon on the launch day, the leaders of the Qiandeng Municipal Government, Kunshan City, congratulated and expressed their appreciation and support towards Aoyuan for its success under adversity and its position of the state-renowned professional property brand. 

As a brand developer entering into the market of Yangtze River Delta for the first time, Aoyuan insists on its brand concept "Building a healthy, low-carbon lifestyle". Through low-carbon, healthy and regimen lifestyle and market promotion for a period of time, the products of Aoyuan are gradually accepted and recognized by the market with its distinctive features. The local brand value of the group is also gradually enhanced. Kunshan Aoyuan·Yinxiang Gaodi plays an important role in promoting the quality and position of the entire region. The position of Kunshan Aoyuan acting as the indicative enterprise leading the trend of local property market has gradually become the common view among the society. The well-established brand is a strong foundation for Kunshan Aoyuan to attain success in project launch under price-cutting competition. 

Another foundation for the successful launch of the project outbeating others in the market was the product itself. Kunshan Aoyuan conducted a detailed analysis on the prevailing market conditions and made the following conclusion: Kunshan Aoyuan is a refined quality product which needs not be involved in the price-cutting war with other projects. The more important thing is to enhance the value of the product and promote core advantages of the product. The brand, building structure, creation of atmosphere and demonstration area for refined sample flats together form the foundation of the value of Kunshan Aoyuan’s products. The concept of "2+1 low-density ecological apartments of villa level" was generally accepted by buyers. This not only changed the low-pricing trend of multi-storey apartments with no elevator in the local market, but also made a breakthrough in the price-cutting environment from apartments with elevators. By use of product differentiation, Kunshan Aoyuan succeeded in pushing up the selling price and attained the expected project goal.   

Kunshan Aoyuan also introduced a rare "sample flat in decoration process" which directly displayed the structure of walls, beams, ceilings and water and electricity lines under decoration process. All process, materials, installation and the application of environment protection and energy saving techniques were clearly shown. The high quality won the common recognition by the clients. A buyer who was an engineer said, "I have never seen such a process demonstration in Shanghai and Kunshan. The construction quality and green technology of Aoyuan really deserve admiration from the industry."