Turning the lights off for one hour is a big step in environmental protection. Aoyuan has been advocating to provide customers with high comfort, low energy consumption and use of renewable energy, its brand concept exactly showed off in the "Earth One Hour": turning lights off for one hour arousing more understandings of the global crisis, calling for care of the earth and care for the environment, get actions by starting from ourselves and from small things. The participation in the 2012 "Earth One Hour" activity, not only showed the concern of Aoyuan on the Earth"s environment, and also enhanced the determination of Aoyuan to participate in environmental protection activities.

Aoyuan"s branding manager said that in the future Aoyuan will actively participate in environmental protection activities in order to get everyone"s sense of responsibility, along with owners to create harmonious and environmentally friendly livable communities. Aoyuan not only commits to provide high quality and high residential comfort to owners, but also commits to provide a warm and spiritual home for each owner.

"Earth One Hour" activity was initiated by the WWF (World Wide Fund for Nature). It is the world"s largest environmental activity. This activity calls everyone around the world to turn the lights off for one hour on the last Saturday of March each year in order to make an environmental change. Meanwhile, it calls for the initiation of more people to join the environmental protection action. The 2012 theme is "There is an environmental protection guy lives in everyone"s heart.”