The press conference and registration activity not only caught the eyeballs of the media and the fans of Michelle, but also a lot of owners and customers of Aoyuan Health Plaza. Around 12:00 noon, there were already nearly 2,000 customers crowded the marketing centre.

At 1:30p.m., Michelle arrived at the marketing center of Aoyuan Health Plaza followed by a burst of applause. The conference started at 2:00p.m.. Michelle shared her experience in regimen, her own secret of staying young and the fun behind the screen when acting on the Hong Kong TVB’s television drama. During the session of drama titles guess competition, Michelle played with the guests and brought the activity to the climax. 

As the host said, it was “surprised and sensible” for Michelle to be the advertising endorser of Aoyuan Health Plaza. It was “surprised” as Michelle has been an advertising endorser for numerous brands for many years, but seldom was she engaged as an advertising endorser of property projects. Saying it was sensible because Michelle was indeed sometimes busy and tired over her past 40-year entertaining career, but she always had a great spirit and looked like a lady in her twenties without any mark of days. This perfectly matches with the image of Aoyuan Health Plaza, “Health and Regimen”, and Michelle seems to be the only ideal advertising endorser. 

In the opening speech by Mr. Yang Jian Peng, the general district manager of Aoyuan Panyu, he mentioned that Michelle as the advertising endorser of Aoyuan Health Plaza represented a flawless combination of regimen and culture and symbolized that Aoyuan Health Plaza is an international, high-end and quality product.

During the media Q & A session, Michelle mentioned that Aoyuan Health Plaza is a key government project and highly regarded by the government. She hoped that the project can utilize its own advantage to spread the idea of regimen from Panyu to the whole Guangzhou city, Pearl River delta and other cities in the country.

On the same date, the registration for additional benefit for VIPs of the shops of Aoyuan Health Plaza·Jinjie Phase I was launched. All members of Aoyuan Regimen Club can enjoy additional benefits on the opening day and the organizer also prepared souvenirs for them, including an autographed picture frame of Michelle and bicycle. Besides, the guests could join the RMB 10,000 lucky draw on 25 March. There were almost 2,000 guests present to learn more about the project and product. Interested customers crowded the marketing center and financial office to pay the application deposit. At 4:00p.m. that day, according to the site sales representative, more than 130 customers were registered.

According to statistics, the population of 65 year-old or above accounted for 8.3% of the total population of China in 2010, which was higher than the world average. And in certain major cities, there were 60%-70% residents in sub-health condition. The customer base for health care and regimen in China is increasing and the Age of Regimen has come. Statistics show that in 2011, the turnover of health care products in China amounted to RMB 400 billion. The Chinese economists believe that the revenue of China’s health care industry will reach RMB 1 trillion soon.

Aoyuan Group closely catches the pulse of the industry development for the time being. There is a Chinese saying that: “Ducks are the first ones in the river who know when the warm current arrives in spring.” With such kind of market sensitivity, Aoyuan Group makes use of its advantage in location to build a flagship regimen city in South China. Aoyuan Health Plaza, which is advertised by Michelle, is the only commercial project themed with urban regimen. Such project is located at the core of commercial area in Qiaonan, Panyu, adjacent to Panyu Central Hospital with all functions of “management, examination, healing, treatment and beauty”. It is comprised of China Urban Regimen Center, commercial streets and international regimen apartments, all under a unified planning for health care and regimen industry and the most concentrated high-end and professional health care and regimen services center in South China. 

In March 2012, Aoyuan Health Plaza was recognized as the 2012 key government project of Panyu district, Guangzhou city and demonstrating project of health care industry in South China. According to the planning, Aoyuan Health Plaza will be provided with excellent support and based on medical auxiliary facilities to conduct life science research, promote healthy living style, provide commercial service and high-end regimen service with a purpose of becoming the first demonstration project for regimen industry as a “high-end health care and regimen service base, national Chinese medical industrial base, innovation and research center of Lingnan Medicine and urban regimen base in Pearl River Delta” in order to accelerate the development of health care and regimen industry in South China. During his inspection for the commercial network planning in Panyu district, Mr. Chen Jinhua expressed that the government would fully support the establishment of international business district in Panyu. As the first large comprehensive regimen project of Qiaonan business district, which is a key development zone of Panyu district, the objective of Aoyuan Health Plaza is not only to drive the development of Qiaonan business district, but also the health care and regimen industry of the whole South China region. 

Aoyuan Health Plaza·Jinjie is part of the comprehensive urban regimen project, which is a focal point of health care and regimen business with hundreds of specialist clinics. It is adjacent to Panyu Central Hospital, sharing RMB5-million-customer flow of the hospital every year and RMB2-million high-end consumers nearby, backed up by infinite health care consumption potential. Jinjie has a specially designed layout to attract customers and traffic into interior to ensure consumption expense can circulate around. The design of first floor connecting to the second floor is a special design for the health care and regimen business with an aim to provide more space to satisfy the customers’ needs. Currently, Jinjie has introduced a lot of brands and we are negotiating with many well-known enterprises such as Po Chi Lam, Bao Bei Xin Cun (family chain store), Hao Can Lai, CCB, 美國本草, Korean Ginseng, Beijing Tong Ren Tang to fully commence the health care and regimen business.