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"Aoyuan Business Development for Strategic and Investment Conference" successfully came to the end
Time:2011-12-04
The "Aoyuan Business Development for Strategic and Investment Conference" organised by the China Aoyuan Property Group was held at the Helenburge Hotel of Qiao Nan District of Panyu on December 4. The well-known economist Mr. Yi Xianrong was invited to the event to make a brilliant speech. Many of brands business also attenened for seeking new development opportunities.

Panyu"s big business event. Focusing on wealth accumulation
2011 is a crucial year for Panyu: Due to the Guangzhou Asian Games, competitiveness and environment of Panyu have undergone a tremendous change; Upgrade of Guangzhou South Extension strengthened the value of South Station of Guangzhou. New planning development of Panyu also get approved. Formation of two axis, two regions and six groups development pattern. All of the above achievements lead Panyu to the golden years of development. Under the golden development period, Panyu business also ejected with variety business opportunities. Meanwhile, "the purchase and loan regulation" in China"s residential market and a series of intensified control measures have been tightened up, investment in commercial real estate has become the new favorite by reaching the golden peak of development. To keep a bright vision and a clear mind and to make rational investment decisions in times of adversity have become many investors" concern.
At 1:00 in the afternoon, the scene was fully crowded as guests continuesouly arrived. At the meeting, Mr. Yi Xianrong made a speech of "The commercial real estate situation under China"s macro-control and the future of Guangzhou commercial real estate investment opportunities". Assistant to the President, Ms. Wang Shuyu made a speech of "Aoyuan"s business development strategy", and Aoyuan asset management Ltd Deputy General Manager Mr. Liu Xunqiang also presented the business orientation and investment results of the two major commercial complex - Aoyuan Plaza and Aoyuan Health Plaza. Aoyuan Panyu Area"s senior leadership, and Stellar Theater, Watson, Starbucks and other brands business representatives also attended the meeting.

Aoyuan will increase the proportion of commercial property development in the next three years
Assistant to the President Ms. Wang Shuyu presented the business development strategy of Aoyuan. Ms. Wang said, Aoyuan uphold the brand concept of "to advocate a healthy real estate in meeting the property value". Baded on the new brand concept of "to build a low-carbon healthy living", Aoyuan has achieved a steady development in commercial composite. In 2011, main business and commercial activities have already started in Aoyuan Plaza, the Zhonghua City Health Center entered a business contract with Aoyuan Health Plaza, and Aoyuan sucessfully gained two commercial land near South Station in Guangzhou.
Ms. Wang also said, the future of enterprise development of Aoyuan has set "the most growth potential and the most valuable real estate development" as the strategic goal and pursuit of "balanced growth, high return, high-efficiency, dual-brand price rise" in the development. In the next three years, Aoyuan will focus on the rigid demands of residential and commercial property development, and gradually increase the proportion of commercial development. Cooperate with the well-know brand business and transit to the order-mode of development from the main stores; set up specialized commercial companies and other strategies to protect the future commercial development.

Many brand businesses keep optimistic about Aoyuan. Two complexes create significant revenue
At the meeting, Aoyuan Asset Management Ltd Deputy General Manager Mr. Liu Xunqiang presented the business orientation and shared the investment results of the two major commercial complex - Aoyuan Plaza and Aoyuan Health Plaza. As the geometric center of the Peal River Delta, Panyu undertakes the urban population and spending ability, has become a big multi-purpose region besideds of Tee Mall under the strengthening of South Expension.
Aoyuan Health Plaza set "management, health, medicine, therapy, and beauty" as the five main areas to develop, strives to become the top health centre in Pearl River Delta. The three main international health apartments, office buildings and commercial pedestrian street will be introduced to the health enterprises, media companies, health insurance and other financial enterprises. Zhonghua City Health Centre has entered an agreement in settling in. Mr. Liu also reported on investment results: Vanguard, Star Cinema and Struggle Veyron have completed the main business merchant, H & M, ZARA, UNIQLO and other international fashion brands will also be simultaneously introduced. Aoyuan Plaza set "create a regional benchmark" as the merchant goal, take "fashion, harmony, love" as the development direction, targeting at becoming a world-class fashion mall in south of Guangzhou.

Well-known economist Mr.Yi Xianrong, on-site analysis of mystery of the commercial real estate investment under the macro-control
At the investment-briefing meeting, Aoyuan specially invited well-known economist Mr.Yi Xianrong to make an on-site analysis on the current economic situation and business investment tips. Mr. Yi Xianrong firstly analyzed that the four major transitions (real estate market under macro-control policy, product struture, investments objects, and residential investment demand) to the commercial real estate provides a good opportunity for development. He said the rapid development of the consumer market, the adjustment of residential housing prices, more rapid process of urbanization in China has increased the demand for commercial real estate, commercial development will lead the development for the entire region. Under the new Guangzhou economic strength, the launch of Aoyuan Plaza and Apyuan Health Plaza will attracted dramatic comsumer groups to Panyu from Zhuhai, Zhongshan and other Pearl River Delta region. In return, it will increase the whole consumption in the surrounding area, and even will bring new elements to the national commercial real estate development. Meanwhile, Mr. Yi said, Aoyuan strands at the forefront of providing space for numerous investors in the commercial real estate market, he suggested the investors should treasure this space and wisely make investment decision.

The two major investment projects of Aoyuan. Lead Qiao Nan Commercial District become the next "Tee Mall "business district
As the investment-briefing meeting carried on, Mr. Yi Xianrong and Mr. Wang expressed their views on the business investment opportunities at the current economic situation. Mr. Yi Xianrong said real estate policies, tax policies and the government"s influence on the residential market will be the three factors that affect the real estate investment. With a better business environment, business profits will increase, which will become the future direction for investment. In the concern of rational investment in times of adversity, Mr. Wang said that commercial real estate investment must inline with commercial real estate"s upgrading. Investors should choose an appropriate time and area to invest.

Meanwhile, a reasonable pre-positioning of commercial projects and a prudent investment management team also help to choose the investment direction. Investment on the city complex should focus on how the developers keep their core competitiveness in the future development of long-term or short-term. The two complex developed by Aoyuan have their own characteristics, Aoyuan Plaza is positioning as a shopping center while Aoyuan Health Plaza is focusing on health and regimen features.
The investment-briefing meeting successfully came to the end with a lucky draw. Many brand businesses presented a strong interest on settling in the two major complexes of Aoyuan. Feedback from the guests showed that they had a more comprehensive understanding on the current business investment opportunities. Businesses which have already invested in the two major complexes said they were fully confident on the project.











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