At the conference, China Real Estate TOP10 Research Group released the report of "2011 China Real Estate Brand Value Research" which was based on the study of mainland real estate brand value. As indicated in the report, Aoyuan have been identified as the brand value of RMB 1,204,000,000.

The Study Group expressed, for 16 years, as a leading integrated real estate development company, Aoyuan committed to the complex real estate development and has achieved great success by bringing this concept into practice. Aoyuan adhered to the brand development concept of "To build a healthy low-carbon life", continued to explore health residence and low-carbon living environment, has always focused on promoting low-carbon, health and regimen lifestyle in a number of projects, strived to become a "healthy lifestyle operators." The development of innovative ideas and distinctive characteristics of the projects will not only make these projects under Aoyuan have been widely recognized, but also arise the Group"s brand value. From Nansha Aoyuan - "South China"s first health bases", to Zhongshan Aoyuan - "chief city of healthy lifestyle", to Shenyang Aoyuan·The Metropolis - "breathing building", Kunshan Aoyuan·Gaudi Impression that was launched in 2011 aimed to become "West Shanghai wetland health building group".

Currently, Aoyuan has been partly completed the national strategic development layout in Pearl River Delta, Bohai Sea, Central to Western, Northern Bay and the Yangtze River Delta region, created more than twenty residential-oriented and commercial-oriented investment projects. In 2011, Aoyuan has achieved a remarkable sales performance during the first half year. Meahwhile, as the "Regimen Year" for the Group"s annual brand theme, Aoyuan promoted the core concept of “health, low carbon and regimen" through a series of brand activities, branding is gradually revealed.

For this award, the Chairman of Aoyuan Property Group Mr. Guo Zi Wen said: "Aoyuan has always advocated healthy and enjoyable lifestyle, committed to provide comprehensive health and regimen programs. It is undoubted that this award is a great encourage for the staff, the corporate brand awareness and reputation will be improved. We believe that this honor will have positive effects on operations, sales, financing and other areas of the company.

China real estate brand value research activity is hosted by the China Real Estate TOP10 Research Group (Institute of the State Council Development Research Center, Tsinghua University Real Estate Institute and the China Index Research Institute). The research activity has been going on for eight years since 2004. It has been widely recognized by domestic and foreign research professional organizations, media and other community. The Study Group fully consulted from the international experience in the assessment of brand value, combined with China"s macroeconomic and development characteristics of the real estate industry, quantitatively access the real estate brand value through the BVA (Brand Value Added) research methods and empirical research. Study of 2011 concluded that China"s real estate industry has entered a brand competition period, brand real estate effects will continuously arise even under the purchase limit, loan limit, and credit limit. Meanwhile, integration of resources of brand real estate will lead to rapid business expansion and brand synergy.