(August 28, 2011 - Guangzhou) Two apartments of Aoyuan Plaza Manhattan·Upper House had its grand opening on August 28, with 70% subscription on the first day of its launch. Under the hot selling hit, two large unsold shops were successfully sold, total sales of apartments reached about RMB160 million, total sales of shops reached approximately RMB30 million, which made a good start for the sales in the second half of the year.
The impressive achievement on the opening day was mainly due to the contributed cooperation and dedication of all employees of the company in Panyu Area. Since last year, the company in Panyu Area has launched several projects and held several large-scale marketing campaigns. As with the same location in Shiqiao Nan District, the selling price of the apartments of Aoyuan Plaza was generally higher than the projects nearby. All of these achievements depended on the in-depth analysis of market, target customer research and precise marketing strategy.
The opening of Aoyuan Plaza was of significant importance as a transition role of the Group. It will pave the way for the launch of Guangzhou Aoyuan·Frienship Shangju and Aoyuan Health City, as well as push the selling hit to a higher level.
With the implementation of the Guangzhou South Extension, as well as new regulations of Panyu, the core value of Shiqiao in becoming the "City Feature Enhanced Services and Living Area" is increasingly clear. Shops and apartments of Aoyuan Plaza are of high appreciation prospects as the project is located in the biaxial core area of the South Extension Strategy. As the central region of municipal facilities, Aoyuan Plaza is close to the Panyu Central Hospital, later development of MTR, bus terminal and other transportation resources are all around the project. Regimen business is an innovative mode of business which is lack in Panyu’s commercial business with huge development potential. With small units in a large community, Guangzhou Aoyuan·Frienship Shangju is suitable for residence and investment.