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Sales of Aoyuan·The Metropolis was ranked in the fourth in the first half year in Shenyang
Time:2011-07-15
(July 15 2011, Shenyang) Recently, major media in Shenyang released the first half year sales report on the real estate market. According to the Chinese Business Morning News data, from January 1 to June 30, sales of commercial residential area were 6,421,610 square meters while total units were 72,568. By comparing to the same period of last year"s sales performance of 4,463,481 square meters commercial residential area and 49,530 units, both figures in this year"s sales performance substantially increased by 40%. In the first half year of the real estate sales performance report, Aoyuan·The Metropolis was ranked as the fourth in the Leading Residential Real Estate Chart by reaching total sales area of 88,675 square meters and total units of 615, which fully demonstrated the project brand effect and the location value.
Chinese Business Morning News reported that the first half year trading volume of the Outer Second Ring accounted for 74% of the total trading volume. According to expert"s analysis, due to the restriction policy on the Inner Second Ring, together with reduction of usable land resources and rising land prices, the main supply and sales real estate market in Shenyang has been shifted to the Outer Second Ring. The trading volume in Hunan New District, Sujiatun District and Heping Changbai Island Section improved significantly caused by multiple positive factors in the construction of Large Hunnan, National Games, and new settlement of regional council.
In addition to the regional advantage, Aoyuan·The Metropolis gained customers" favor in large due to several important factors such as the healthy and comfortable livable concept of "Constant Temperature and Humidity with Constant Oxygen Concentration", humane type design and comprehensive facilities. According to various media"s mid-year report, even though the real estate market pattern in Shenyang has not changed, home buyers tend to purchase larger units in one step rather than resettling to a larger unit from a smaller unit in previous years. Aoyuan·The Metropolis perfectly meet the needs of home buyers in one step with choice of unit type, technology, environment, facilities, regional economy and other factors.
Under the new restriction policy, the public is more focusing on the security of the housing investment. It is believed that real estate with good quality, good reputation and strong brand strength will be in high demand in a long term. A number of real estate with good reputation together with comprehensive facilities in Shenyang showed a strong social awareness, influence as well as recognition, and it will continue to affect future home buyers" decision.
The media analysts believed that in a brutal competition among powerful competitors, the brand influence will increasingly become the shortcut in dominating consumers" behavior as well as reducing the cost of determination. Overall, despite the market risk from the certain increase of supply in Shenyang in the second half year, operation of high-speed rail and subway, anti-inflation demand, National Games and other factors will provide strong support in helping the real estate develop in a healthy way.
Congratulations to the Team of Shenyang Sales and Marketing of China Aoyuan Property Group stood out in the real estate market competition and achieved impressive performance. 




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