Mr. Guo Zi Wen, Chairman and CEO of Aoyuan, said, "In 2010, the property market facing difficulties due to the austerity measures introduced by the central government. However, with quality projects, the Group adopted proactive strategy with swift positioning and excellent execution. With our development policy of "Residential as core and supplemented by commercial properties development", the Group maintains a stable development although there are many uncertain factors in the property market. While the sales enjoy a significantly growth, our footprints extends further and the corporate image of Aoyuan has greatly improved."

Newly launched projects recorded marvelous sales of the group

In 2010, in line with its strategy and excellent execution, Aoyuan captured the sales opportunities by proactively launched a series of high-quality projects in strategic areas. Aoyuan’s new project drew widely attention in the market and recorded impressive sales, both of the residential projects and commercial projects sold out quickly after their launch. The total subscription sales of "Aoyuan Plaza", a large-scale commercial project located in Panyu of Guangzhou, were approximately RMB 910 million on the first day launch. All of the 140 commercial shops and the 260 units of apartment among the total 286 units launched were sold on the first day. Moreover, all 70 townhouses and 184 units of low-rise apartments of "Shenyang Aoyuan·The Metropolis" Phase 1 were sold out within 4 hours on the launching day, of which subscription sales were approximately RMB 300 million. 

Outstanding "low-carbon and Regimen" corporate image 

With its development concept of "Building a Healthy, Low-carbon Lifestyle", the Group is devoted on creating an environmental friendly, low-carbon and comfortable lifestyle by using advanced international low-carbon technology on different projects. From Guangzhou Nansha "Aoyuan·Regimen Center" to "Shenyang Aoyuan·The Metropolis" as well as "Zhongshan Aoyuan", all are the models of "low-carbon high comfort living property" developed by Aoyuan. Aoyuan introduced and implemented several high-tech green systems to its projects and, as a result, the Group recorded outstanding sales performance with their average selling price is higher than similar projects nearby. The successful launch of these projects was highly acclaimed by the market and further demonstrate Aoyuan’s brand image "Leader of low-carbon property developer".

Success in implementation of dual concept of commercial-residential development

As commercial projects is less exposure to market and policy risk due to its commercial value, Aoyuan implements the dual concept of commercial-residential development to secure the growth of Aoyuan sales. With the property development experience in Southern China and other regions, the Group was focus on developing commercial complex projects with prime locations and appreciation potential. The sales of commercial projects include "Aoyuan Plaza" and "Aoyuan ·Hai Jing Cheng" achieved excellent sales performance  with overwhelming success.

Looking ahead, Chairman Guo said, "Urbanization in China is still on a moving process, Aoyuan is optimistic on the China property market. Over the past years, we’ve growth and gained extensive development experience. The operating capacity of the management and operation team was strengthened as well as the Group maintains strong cash flow. All of these contribute for the Group’s remarkable performance in 2010 and laid a good platform for the Group"s next forward step."