(Sep 20, 2010, Guangzhou) At the Guangzhou Housing Fair just ended last week, the launch of eight unrivalled projects from China Aoyuan Property Group gained a high popularity among the majority of home buyers. According to statistics, all of the eight projects launched by Aoyuan Group attracted 5,000 customers for registration during the three-day Housing Fair. There were even thousands of customers took a visit to the project sites.
With the launch of eight unrivalled projects, Aoyuan Group has become the most successful exhibitor in the Housing Fair. As the products from Aoyuan Group are rich in features and facilitated with comprehensive services, customers were in great flavor for on-site consultation and registration. Because of the high popularity, Aoyuan Group had to allocate more consultation personnel and offer more property visiting vehicles to meet customers’ demand.
The exhibition is divided into two series: Series of Natural Scenery and Series of City Life. With the inclusion of natural landscape in design, the Serious of Natural Scenery is targeting at high-end villa products by comprising of Aoyuan·Mountains Sea No.1, Zhongshan Aoyuan, Aoyuan·College Villa and Aoyuan Hot Spring Villa. The Serious of City Life is targeting at complex products that provide comprehensive commercial and residential facilities, and it comprises of Aoyuan Plaza, Aoyuan·Jinsha Plaza, Aoyuan·Hai Jing Cheng and NanAo ·Golf Serviced Apartments.
According to the analysis on 5000 registrations, the majority of home buyers are shown to be customers who pursue high living standards. They intend to purchase property for both residential and investment purposes. Most of them have a deep understanding on the brand development concept of Aoyuan Group. Mr. Zhao, a customer who lives in Tianhe District said "I have a house in the urban area. It is a good choice to purchase a property from the Serious of Natural Scenery. As this project is surrounding with beauty natural scenery, it can be used as a health resort by making a balance from the busy city life". Ms. Lin, an investment-oriented customer was highly interested in investment products such as Aoyuan·Hai Jing Cheng and Aoyuan Plaza. She said "With good locations in Panyu and Nansha, these two projects will have great potential for appreciation, and the future return on investment is considerable".
From September 17 to October 7, a special offer with a 22% discount was introduced to all of the eight projects. This even stimulated home buyers’ intention for a property visiting. Sales performance was recorded at an impressive level, which will boost the Group’s brand influence at the property market.
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