2009 Guangzhou Real Estate Exposition was held from September 18 to September 20 at the Pazhou Convention and Exhibition Center. As a special sponsor, the Chinese Aoyuan Real Estate Corporation (Group) launched an ideal experience hall in the Exposition, and fully demonstrated the brand concept and its famous projects to the general public.
Strength of Aoyuan Showed by Abundant Informations
Ideal Aoyuan Experience occupied the best place in the Expo. When walking in the Expo gate, the first thing that catches eyes is the Ideal Aoyuan Experience with the theme color of "Aoyuan Green". Ideal Aoyuan Experience is designed elaborately with much consummate in craftsmanship of delicateness. Visitors will first enter through "time tunnel" of Aoyuan Spaceship, and review the ideal life in the different times, and then arrive at Aoyuan "Ideal Life Display", where visitors can experience both the ideal life atmosphere created by Aoyuan for buyers and understand the development process and strength of Aoyuan.
The display area of famous Aoyuan projects locates in central area of Ideal Experience. In the area, famous Aoyuan premises all over the country are illustrated with DVD, electronic touch-screen and other equipments for providing visitors with rich and varied information for in-depth understanding of Aoyuan.
Ideal Aoyuan Experience invites top ten beauties of the Chongqing Aoyuan Miss Beach Bikini Contest to perform who are all beautiful models from Chongqing, known as the City of Beauties. They are assigned in every corner of the Ideal Experience hall. Some display the living aspiration, some show dynamic movements, and some distribute real estate flyers. Their appearance instantly becomes one of the major highlights of the Real Estate Exposition.
Brand Marketing Powered by Product Upgrading
Once referred to Aoyuan brand, many people in Guangzhou remain fresh in their memory of readable propaganda words of Guangzhou Aoyuan and Nanguo Aoyuan, such as: "Exercise Starts from Home" and "Lining with a Glorious Style" and so on. In this Exposition, the Ideal Aoyuan Experience embodies a concentration display of representative projects of the group in the country. The unique projects include the four natural landscapes of "mountain, forest, lake, sea", established Spratly Nansha Aoyuan with in Guangzhou, Beijing high-end project locating at CBD of the international metropolis-Beijing, Aoyu Commercial Plaza locating at core area of Guangzhou new central district and the the southwest well-built boutique real estate of the group- Chongqing Aoyuan · City of Health
The most striking is two characteristic major projects highlighted by Aoyuan- Aoyuan City of Regimen, and Shenyang AoyuanInternational Animation City. Aoyuan City of Regimen makes use of the superior natural resources of Spratly Aoyuan, and builds a high-grade health center that aims at the Pearl River Delta Market and serves for Guangdong, Hong Kong and Macau; Shenyang AoyuanInternational Animation City integrates "animation industry + tourism industry + real estate industry" and aims at creating an animation city with offices, business, learning, living, leisure, and communication and so on. Extensive product line and excellent product quality of Aoyuan Group has left a deep impression to visitors and industry peers.
The Exposition also announced a selected list of "2007-2008 top 30 most competitive real estate enterprises in Guangzhou". Aoyuan Group standed out from the crowd of strong competitors and was selected on the list. It is reported that this list was made and organized by the Guangzhou Real Estate Association, sponsored by Guangzhou Municipal Statistics Bureau, Guangzhou Land Resources and Housing Authority and other relevant government departments by providing supportive data. The criteria include annual statistical reports in 2007 and 2008, investment of real estate business in the period, construction areas, GFA, contract sales, total profits and taxes, integrity, taxes situation and so on.
The three-day Real Estate Exposition provides a competing platform for developers in Guangzhou, attracting 100 thousand visitors’ participating and visiting. Excellent design, abundant exhibits and unique ideas ensure Ideal Aoyuan Experience to become a shining star in the Exposition. The brand philosophy of Aoyuan Group, namely, "ideal life, yours and mine", sinks deep into the hearts of the people along with better understanding of Aoyuan real estate.