(24 Dec, 2008 – Chongqing) On 12 Dec, the 2nd phase of Chongqing Aoyuan Canes, "Nut" Community ("Jian Guo She Qu") was grandly launched. 439 units were out on first 2 days. A scare buying phenomenon was witnessed by Chongqing real estate market. The heat lasted for a couple days. By 23 Dec, 590 units were out.
Since November, the real estate market in Chongqing has been quiet. The fabulous sales results of "Nut" Community broke the deadlock. "Nut" Community was originally planned to be launched on 12 Dec. The advertising went first. "It is a gift by the end of the year. Measuring form 37㎡to 104㎡. 3350-3950 Yuan/㎡. Fixed prices for different levels. Get it or you will loose it". The advertisement advocated the enthusiasm and interest of the property industry, media and customers. The sales center had been crowded with inspectors from 9-11 Dec. The number of reserved customers reached over 1000. Some people began queuing up from 5 pm on 11 Dec. More than 1000 groups of customers were in the queue, waiting for the launch of "Nut" Community on 12 Dec, one day prior to the planned launch day.
It was extremely cold after 1 am on 12 Dec and raining. Concerning the safety and health of the waiting people, Aoyuan Canes immediately called up 100 tents to set up temporary shelters for them. The company also prepared food, such as cup noodles, bread, and hot tea, to help customers resisting the cold weather. Management team and securities had consecutively worked for 2 nights to maintain the safety and order of the waiting queue. Although in a extremely hard situation, many people could not help hiding their excitement and discussing their favorite apartments with each other. More customers took the time to inquire their sales representatives about details of the process of apartment-selecting on next day. In this winter, Aoyuan Canes witnessed the liveliness of property market which had disappeared for quite a while.
In the first 2 hours of 1st day, 300 units were selected. 439 units were out by the end of the 2nd day. It enhanced the market confidence which had been weakened by the financial crisis. It also indicated that the freezing real estate market could make a legend and win customers with trustworthy products and valid prices.
The success of "Nut" Community was not exactly a surprise to Aoyuan Canes. With high quality products, Aoyuan Canes proved that the sales result would be promised if the value of the product suppresses the prices.