(Oct 31 2008 – Guangzhou ) The press conference for the announcement of new brand image of China Aoyuan Property Group Limited is held in Guangzhou. The Chairman of Board and President Mr. Guo Ziwen as well as other senior administrators of the Group attend in the conference.
China Aoyuan officially announces the grand new brand image at the press conference. Its original corporate slogan which is "A leader in Real Estate Complex & An Operator of the Urban Development in the Futures" is replaced by "Ideal Life of You and Me". It demonstrates a strategic change from "corporation-oriented" to "people first". The property market in China is currently undergoing an enormous regularization. China Aoyuan announces its new brand at the moment is exactly announcing its new market strategy which is characterized by "premium products". Aoyuan keeps expending in Pearl River Delta area, Yangzi River Delta area, Bohai area and Middle West area of China. It aims to be one of the top property brands of China in five years.
China Aoyuan has been known as the creator and first executor of compound property. "A leader in Real Estate Complex & An Operator of the Urban Development in the Futures" once prevailed around the country. The conversion to "Ideal Life of You and Me" symbolizes its ambition for future development and its down-to-earth attitude.
The Marketing Director of China Aoyuan Mr Luo Jianghai says the conversion of brand logo and slogan is a careful thought. It meets the demand of the Group. After 11 years of development and the listing on the Stock Exchange of Hong Kong last year, it is time for innovation. New concept is needed at the new era to encourage the staff to create. "Ideal Life of You and Me" is a commitment to the society. China Aoyuan will not only provide customers with premium houses, but also an ideal life style.
The conversion of logo is also a strategic choice to adopt the Group into the macro economic environment. "A leader in Real Estate Complex & An Operator of the Urban Development in the Futures" was raised at the young age of China Aoyuan Group. The concept of "leading" and "operating" represented the ideology of self-development. However, with years of development, the property industry and market in China has altered dramatically. The consumers have been rational in spending. The demands in quality have also been growing. Thus property developers could no longer build houses on the base of the corporate benefit. On the contrary, they have to realize the further requirements of buyers and be more buyer-oriented. "Ideal Life of You and Me" emphasizes the equality between "you" and "me". It is a commitment of the corporation to create ideal life style for buyers.
It order to interpret the concept and strategy properly, China Aoyuan invites well-known event planner & graphic designer Mr. Wang Xu for the design of the logo. Two powerful curves indicate that Aoyuan and its clients stand side by side. The green on background is an extension of Aoyuan’s traditional concept: health, confidence, and diversity.
With new branding strategy, Aoyuan assumes to realize consecutive benefit growth by providing satisfactory products and services and become the most vigorous and professional property developer of China. Mr Luo Jianghai tells the media.
The conversion the logo represents that Aoyuan will regard people as the core value and priority. It is a milestone in the history of Aoyuan. It is a new stage of development.

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Overview of the designer: Mr. Wang Xu
Mr. Wang Xu, designer of the new logo of China Aoyuan Property Group Limited, well-known event planner and graphic designer who enjoys fame around the world. He is the member of AIGA, NYTDC, NYADC, and AGI, consultant of expert committee of Shanghai graphic designer, professor of Faculty of Design of Hunan University, guest professor of Shanghai Light Industry and Aesthetic Vocational College, guest professor of Guangzhou Academy of Aesthetics, judge and member of vision committee for the logo for Beijing’s bidding for Olympic Games.
The new logo of Aoyuan by Mr. Wang Xu inherits the tradition of the old logo, as well as interpret the new brand concept of "Ideal Life of You and Me".
·The background color, green, inherits the traditional concept of Aoyuan featuring healthy, confident, and diversifying life attitude and corporate image. In addition, it represents harmony and "people first".
·Two smart and powerful curves represent "you" and "me". It indicates the respect and equality between Aoyuan and its clients, its partners, and its employees.
·The curves also represent integration and compound which have long been the core competiveness of theme property and complex property of Aoyuan.
·The upper right of the logo inclines upward for 9 degrees, making use of the pronunciation of "9" in Chinese which implies longevity and forever.
·The curves are exactly two racetracks, predicting a leadership of Aoyuan in the future property development.