The opening show "Nut Community" was brave and strong. 783 units were firstly launched on 12 Dec 2008. After half of a month, 613 units were out, having created a sales legend in the slump of Chongqing’s property market. 

It was followed by the fashion products "Rose Star". 121 units had been sold out in 10 days. Chongqing Aoyuan topped the sales board in December. 

During the launching period from 25 Jan to 1 Feb, "Rose Star" received more than 3000 visitors. 83 transactions were successful, accounting for 19% of overall sales results in Chongqing. Aoyuan Canes also topped the raking board of overall sales area, overall sales units, and overall sales revenue. 

 "Chanel No.1" is a gorgeous product. On Valentines’ Day, 86 units were out. It drew bright colors for the romantic festival. 

By the end of December, 2008, while "Rose Star" was still being played, "Chanel No.1" had been quietly finished. Establishment of advertisement tone and relative sales training were undergoing simultaneously. Targeting the young consumers and borrowing the personality, the career, the brand, and the sprit of "Chanel", the community project entered the marketed with a distinguishing high-end life style. Aoyuan’s launch of new product had been widely spread among customers. 

Prior to the official launch of "Chanel No.1", Chongqing Aoyuan received over 400 walk-in inspectors and telephone inquires. Thousands of inspectors came to the sales hall on the launching day. By the end of 16 Feb, 87 units had been sold out. Up till then, the "Nut Community", the "Rose Star" and the "Chanel No.1" had formed a coherent price system, image system, and product series. 

The hot selling "Chanel No.1" is achieved by group cooperation and courage. 

Reviewing the perfect storm of "Phoenix Legend", it was found that the sustained hot selling of "Chanel No.1" was definitely not a coincidence. The Board and corporate managers were strong backing of the marketing storm. The Canes’ group deeply investigated the market and spared no efforts in boosting sales. The marketing strategies, skills, and power of executive had been witnessed. 

The Canes’ group firmly believed: there was not weakened market but weakened group; there was not unpopular product but lazy mind. The group applied flexible marketing strategies. None of them was threatened by the low season. "Sales is everything" had been borne in mind by all staffs. 

The phoenix was creating myth everyday. Chongqing Aoyuan would become a legend of real estate industry in China. 

Chongqing Aoyuan is striving to be the group of "Phoenix Legend" of China Aoyuan.