The "Five New Measures" have been introduced for more than a hundred days. The Chinese property market is undergoing a new round of adjustments. The most apparent change is that property developers have gradually shifted to target at commercial real estate. Meanwhile，commercial real estate projects are rising in batches in some second-tier and third-tier cities which leads to the shadow of a bubble. Commercial real estate is currently facing problems such as great funding pressure, fall in short-term revenue, difficulty in gathering investment, lack of professionals and insufficient partners.

Considering the worries of investors, developers and operators about the bubble, which operation model should commercial real estate developers adopt? Under the impact of e-commerce and internet economy, how can traditional business find a path of sustainable development for traditional commerce? How businesses can identify cities and emerging markets with the highest growth potential? In this forum，diversified ideas and great minds will come together and provide a path to break the bottleneck of commercial real estate development.  

In his speech in the Summit as the host, Aoyuan Group"s Chief Operating Officer, Mr. Yang Zhong, mentioned that Aoyuan has adhered to the strategy of "the double-track commercial and residential development" in recent years. Aoyuan developed four product series: "medium and large scale business malls, themed commercial streets with community facilities, high-end business apartment offices, regimen business" and the philosophy of "Sales as backbone with holding of commercial real estate in supplementary role and more focus on after sales operation". Under the strategy above and combined with new business characteristics such as "experiential business ecology" and "experiential business service" and "regimen business", Aoyuan created a blueprint for commercial real estate development and will gradually introduce a commercial brand concept with Aoyuan features. We believe that the establishment of Aoyuan Plaza, a fine commercial brand, is only the beginning of Aoyuan"s commercial property upgrading. 

Dr. Yu Lai (chief expert of MALL China development committee, Deputy Director General of China Committee of the Asian Council of Shopping Centres) and Li Jian (CEO of Winstep China Commercial Real Estate Group) made speeches on "Opportunities and Challenges in Commercial Real Estate Development" and "Development Opportunities of City Railways and Experiential Business" respectively. On the different problems now encountered in the development of commercial real estate，the two experts provided a sustainable solution to commercial real estate from different perspectives. Business leaders and academics both thought that experiential consumption has already become the lifeline of commercial real estate and commercial operation as consumer demand is increasing，especially the rapid development of e-commerce. Demands for material and cultural consumption of leisure, sports, social, entertainment, catering, education and training can only be met by experiential consumption and experiential service. Meanwhile, consumer demand for shopping environment has been on the rise. Taking this into account, "experiential business" has become the strategy for commercial real estate developers and business operatrs to cope with drastic market changes together. Aoyuan Group will initiate the "Journey to experience health commercial real estate" for the strategic partners of Aoyuan Business Club to show the unique charm of Aoyuan"s commercial real estate development and experiential commerce. 

Aoyuan will promote in great efforts experiential marketing, experiential service and experiential shopping in 2013. Aoyuan will also share its experience in operation with business partners. Through the journey of experience, Aoyuan"s path in commercial real estate development will be further widened. The use of experiential marketing will be favoured by more businesses, investors and consumers, which will lead to more healthy development of commercial real estate. 

Catering to different audience, the Summit also had two forums which allowed audience to interact face-to-face with special guests. In the two forums, the developers and investors freely spoke their mind. The moderator, Qin Gang (Chairman of Elegance & Ode) and Wang Shuyu (Vice President of Aoyuan Group), Dr. Yu Lai, Zhang Hongwei (Director of National Strategic Alliance of Watsons China Headquarter), Zeng Hui (Deputy General Manager of Aeon Maxvalu (China) Company Limited and Huang Wenjie (Executive Chairman of Guangdong Circulation Chamber of Commerce) discussed the opportunities of commercial real estate development in the new mode of urbanization. Guests including Liu Xunqiang (General Manager of Aoyuan Asset Management Company) and Li Jian, renowned real estate expert Han Shitong and Wu Jiucheng (Chairman of Weitong (China) Wine Group, an integrated operator of international red wine brand and ethnic brand) shared their thoughts on globalization of Chinese brands and localization of international brands. 

In this Summit，the Aoyuan Group announced the blueprint for Aoyuan"s development in commercial real estate and made recommendations of iconic commercial projects. Dr. Yu Lai (Deputy Director General of China Committee of the Asian Council of Shopping Centres) conferred the title of "Demonstration project of experiential business in China" to Aoyuan City Landmark. The project of Aoyuan City Landmark has the all-rounded support of a system of total protection of Aoyuan"s business values.

The system includes 6 major segments ——land acquisition and site selection: the rule of "double focus", positioning and planning: three-dimensional scan of seven latitudes, recruiting investment：real estate of new order, value platform：combining real estate, commerce and property，outstanding team：defending assets，Aoyuan Business Club：gathering first-class partners. 

Aoyuan has adhered to the values of "fair and just, co-growth and win-win" throughout the process of business operation and taking the perspectives of businesses, consumers and other parties into account. There is all-rounded consideration of standard of services to businesses, operation model, consumers" emotional experience and humanistic concerns. Such elaborate consideration aims to achieve value cycling and win-win development and create a win-win situation for all parties. 

On top of the successful making of Aoyuan Plaza，Aoyuan will introduce more sophisticated commercial-residential projects in cities including Guangzhou, Chongqing, Shenyang and Zhuzhou in 2013.